Case studies, an important ingredient of the curriculum of the post graduate management programme (PGPM) of Indian Institute of Management, Ahmedabad (IIM-A), will serve as a new source of income for the institute. Accumulated over four decades of the existence of the institute, these case studies will be put up for sale to other Bschools, corporate and individuals, on the lines of Harvard Business School (HBS) where they are not just another pedagogical tool but also an important source of revenue.

NOW ON SALE

• IIM-A will first put 300 most popular case studies online, with different price tags for different category of customers
  
• Case studies contribute to more than 60% of PGPM curriculum at IIM-A
  
• The institute has collected over 2,500 case studies written either by faculty members or sourced from top global B-schools

"Our curriculum, based on the model of Harvard B-School, banks heavily on case studies. More than 60% of PGPM syllabus constitutes of case studies, on the lines of global B-schools like Harvard, London Business School and University of Texas at Austin, etc,'' said IIM-A faculty Arvind Sahay.