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Pressure On Training Budgets, Corporate Training Moves From Desktops To Mobiles

By Dikshit Dass, Section Books & e-Books
Posted on Thu Jun 05, 2008 at 01:19:46 AM EST

Pressure on training budgets is pushing firms to opt for e-learning modules delivered through ipods and mobiles.

If you thought training modules by e-learning companies can only be delivered online, think again. Anil Chhikara, president, 24x7 Learning, an e-learning player, claims that the company has already started delivering its modules through podcasts and mobiles.

"The younger generation wants a more collaborative and interactive interface to learn, something they can carry in their iPods and mobiles," he says.

The growth in the e-training market is also pushing Muralidhar Rao, COO and president, NIS Sparta -- an Anil Dhirubhai Ambani Group company -- to extend its training modules beyond desktops to mobiles and iPods.

"By the end of 2008, we will enable employees to use e-learning modules on various handheld devices and PDAs during their tedious commutes," says Rao.

Action in India's e-training market is also attracting global e-learning players. Crossknowledge, a Europe-based distance training solution player, has announced an exclusive tie-up with NIS Sparta to launch over 248 e-learning modules.

Crossknowledge boasts of over 1 million users and has tie-ups in 45 countries. "We have a network of 12,000 professionals across 65 countries, who meet regularly to exchange information about managerial issues," says Hervé Gouchaux, co-creator of Crossknowledge.

Back home, NIS Sparta's Rao says that corporate training via ipods and mobiles will help employees make good use of their commuting time. Companies, on the other hand, will get the best out of their investment in e-learning tools.

The content NIS Sparta will make available on the mobiles is designed as a follow-up to classroom teaching and will include text summaries.

These summaries will be simplified to facilitate easy navigation on the mobile phone keyboard. The quizzes will be restricted to short multiple-choice questions.

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Meanwhile, 24x7 Learning is in the process of creating a virtual academy for the GMR group. "The virtual academy will familiarise the new employees with the company, its policies and also provide online soft skills training," says Chhikara.

Among 24X7's clients are JP Morgan, Mindtree, Wipro, Satyam, Aditya Birla Group and the Essar group. NIS Sparta, on the other hand, has worked with leadership teams of the Indian Railways, NTPC, Phoenix Yule, Ispat Industries, Bharti Televentures, Reliance Communications and Reliance Healthcare, among others.

Rao believes that e-training is set for a take off as companies are slashing their traditional training budgets. Owing to high costs, companies are shying away from holding seminars and workshops for their employees. A recent study on training and its effectiveness by Expertus and TrainingIndustry.com suggests that there is pressure on companies to reduce costs.

"Let the employees stay where they are, instead facilitate learning through a browser-based, interactive e-learning course," says Rao. His answer to the constant cuts in training budgets is to "resolve questions with a real-time online mentor or subject-area expert, and then allow comparing notes with fellow learners through peer-to-peer chat, moderated bulletin boards, or live instructor-led sessions."

Since e-learning can be done in any geographic spot, there are no travel expenses. There is also no cost of conventions or hotels. E-learning can be 20-45 per cent less expensive than learning in a traditional method.

But does the saving come at the cost of compromising education? A Merrill Lynch report states that some subjects are better retained via the e-learning process rather than through classrooms. The improved retention is due to the just-in-time delivery of online training.

According to IDC forecasts, the e-learning market is set to grow from $7 billion in 2004 to $28 billion by the end of 2008. The global market for corporate e-learning is growing at nearly 30 per cent CAGR.

Source: Priyanka Joshi From The Business-standard 04/June/2008

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