Companies such as Infosys, Sun Microsystems and Google have their brand ambassadors among industrious pupils in select campuses in India. And what the ambassadors are expected to do? Well, these ambassadors are a bit different from what we used to come across. It's all about give and take and mutual gain.

Brand ambassadors in campus, mostly undergraduate students, are expected to help out the respective companies to reach out to the right candidates of their choice. They represent the true values the companies hold and open new vistas to their peer group.

The selection of brand ambassadors is a strenuous process where in companies selects their ambassadors on the basis of several criteria.

In turn, the ambassadors get the unique opportunity to be part of the prestigious companies for a while and use it a springboard to achieve their career goals. Hence the monitory benefits associated with the `brand ambassadors' are considered not so important.